The program was created to meet the challenges merchants face when accepting credit cards. Oftentimes, merchants pay out a significant amount of their revenues due to fees associated with credit and debit card processing. Until recently, most merchants were required to pay the cost of these transactions and were not allowed to pass along costs to customers.
After a long, drawn out $6 billion class action lawsuit fought by merchants who believed they were being charged excessive fees by Visa and MasterCard, the case was settled and merchants won. As part of this historic case, merchants are permitted to charge customers paying by credit and debit cards the full retail price. Once again, this was due to business owners standing up and fighting for what they believe in. Congress listened, agreed and it was passed as part of the Dodd-Frank Reform Act.
The Cash Discount Program offered by O3 Merchant Services, is an exciting way of reducing credit card processing costs for businesses down to almost zero! This adds profit DIRECTLY to the bottom line of the business.
The business owner simply posts a sign(s) at the register explaining that the posted prices are the “Cash Discounted Prices”. If the customers elect to pay by credit or debit card, they will be charged a non-discount fee for the products or services in the business. The regular price will be calculated and added onto the receipt by the credit card terminal automatically at the time of check out.